100 things visitor attractions must do to improve happiness, footfall and spend

Just imagine if you had a checklist of 100 things you could do to implement positive change in your visitor attraction this season?

Our team has spent almost 25 years honing our craft in understanding visitor attractions and the millions of guests that visit every year. This continuous study is helping us design groundbreaking experiences - across theme parks, indoor experiences, heritage attractions and even in themed retail and dining areas.

Now, we have developed a checklist that you can download and use on your visitor attraction.

Guest happiness? Footfall? Spend?

Whichever metric is most important to you, we've found that focussing on the guest experience first, can help achieve success in all three of these KPIs.

So whether you are an existing attraction, or, are leading the development of a brand new experience, our downloadable checklist is perfect for you.

Launched in Liverpool

The checklist was launched in one of the most culturally important cities in the UK, Liverpool. Our Insights Director, Robbie Jones, and Art Director, Andy Gilmore, took to the stage at the Association for Cultural Enterprises Conference in March 2025 to share the launch of the checklist.

As well as being made for museums and heritage attractions, the checklist is a great tool for theme parks and indoor experience operators to check the performance of their attraction today.

Thoughts, feelings, actions

Underpinning the 100 ideas we've compiled for you is the desire to create an experience that guests love. This means creating positive thoughts and feelings in the experience, but also taking actions that operators desire.

Are guests flowing through the experience easily? Are they inticed to spend more in the retail areas? Do they leave the experience with a new found appreciation?

If you need a little more support on understanding the performance of your current guest experience, our team offers in-person visitor attraction audits.

A compelling case study

There's no better example of amazing guest experience than the project we completed with The LEGO® Group.

LEGO Creative Club is an imagination first LEGO play activity, exploring the principles of creativity, a place where creativity has no boundaries. Using key passion points it ignites guest imaginations to build and sharing their creations with the world. You can read more about this project on our case study page.

Download the checklist

Over 95 million guests every single year experience the designs we have created.

Download the checklist today and start implementing our learnings from global projects in theme parks, visitor attractions and museums.

​The checklist also includes unique ideas to drive greater revenue from your guest experience.

Download checklist