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#1 Attractions mix
We will understand your business goals and strategy, compiling or aligning with an insights report to assess the market.
We will review your current attractions portfolio, competitors and coverage, giving recommendations.
Next we look to the trends and opportunities, identifying attractions gaps.
#2 Attractions positioning
We work out the why behind every future attraction or development.
This is where we agree guest wish fulfillment, and the guest experience. We will also outline any IP fits.
The final piece, is a matrix identifying the pricing and messaging for each guest profile to steer the concept development.
#3 Creative direction
Whilst we can’t design future attractions without a full brief, budget and timeline, we can provide creative direction.
We would identify ideas across your portfolio, developing their key narrative themes, a big idea, moodboard and concept sketches.
For the quicker wins we will identify easy updates for your current attractions.
#4 Discovery day
We work alongside your team at an ideas session, called a Discovery Day, where we plan out the creative vision of the project.
Taking all the work to date, we’ll outline key projects and priorities. We can help you write these as project briefs and understand the scope of what is required to deliver them.
START WITH STRATEGY
Our team provide an objective and creative approach to your strategic ambitions. Speak to us today to discuss how we can build your future vision.
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