Emerald Park

Theme parks

We were appointed by Ireland's top theme park to re-energise their queue line experience for their popular log flume ride, Viking Voyage At The Park.

Story

Working alongside the Emerald Park team, and national tourism development authority Fáilte Ireland, we began to create an immersive queue line experience with mini destinations.

We started by creating a queue line narrative that tells the backstory of the vicious Vikings and their attempts to invade Ireland, the same story that inspired the log flume ride, to put guests at the heart of the story.

Concept design

Throughout the queue line, we began to create mini experiences to entertain guests and build drama ahead of their journey as a 'Viking' log flume.

An apparition of Viking God using a mist projection, was created at the start of the queue line to welcome guests on the journey to Ireland. We created a bespoke augmented reality (AR) experience which was activated through two interactive screens. Guests were able to ‘Viking’ themselves, with their friends and family, and see what they look like with traditional Viking dress.

Creative production

We also worked alongside vendors to bring animatronic ravens, photo opportunity area, theming and interactive games to the queue line.

Low-tech interactions were also used to drive engagement and excitement, including musical instruments. We also worked on theming the mid-queue food and beverage area (F&B) to align the shop to the narrative and help increase sales too.

RESULTS

After completing the project, the Viking Voyage ride and its new queue line experience opened to the public in June 2019. Initial feedback from guests has found that the queue line has significantly helped improve guest satisfaction and better engaged them in the story of Ireland’s Ancient East.

Emerald Park Project Manager, said: "The immersion that Katapult has brought to the Viking Voyage queue line has greatly enhanced the whole ride experience. From concepts to project delivery, we’ve been really impressed with their creative approach."