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The big idea
What is your attraction really about? Why does it exist and what wishes does it fulfil, and most importantly, what exactly is it? We dive deep into these questions so we can translate your vision into reality.
The Big Idea is a set of clear, concise creative information that links both to your insights & strategy and to your attraction concept, springboarding all future developments.
Narrative development
Starting with an overarching narrative we create a world that draws your guests in.
Then we protect that story logic and narrative idea all the way through the design process, even writing guest walk throughs and mapping stories across your attraction to fully realise the guest experience.
Writing
Getting into the creative detail means your storytelling will be authentic and unique, so we do this by writing stories and treatments for scenes, activities, shows and audio.
It’s the magic of these words that really bring your attraction to life.
Interpretation strategy and content
Reach and engage new audiences, tell stories, educate and create powerful shifts; work with us to develop creative approaches to interpreting your themes, history and artefacts.
We will discover inspiring new ways to retell your stories and help uncover the untold ones too. We can collaborate with you and your specialists to take this interpretation all the way through to fully produced content.
START WITH STORY
Our team are ready to create powerful stories. Speak to us today to discuss how we elevate your guest experience.
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