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We're delighted to have worked with LEGO® and Merlin Entertainments on many new visitor attraction design projects - from their LEGOLAND® Windsor Resort to their 26 LEGOLAND® Discovery Centre's around the world.
1 - REBUILD THE WORLD
We worked with 8 of Merlin Entertainments, LEGOLAND® Parks worldwide to introduce guests to an amazing new brand activation, PLANET LEGOLAND. The project resulted in 8 hands-on brick build activations with a consistent guest experience around the world. The activation has encouraged and nurtured creativity in LEGOLAND guests, which guides them whilst allowing freedom of expression in their builds. We’re thrilled to see both children and parents delight in these spaces around the world.
2 - CREATIVE CLUB
LEGO® Creative Club is a brand new area in LEGO® Discovery Centres for guests to explore their imagination with a new play experience. We created concepts, managed experience testing with families and produced the experience - ready to be launched at the new LEGO® Discovery Centre in Brussels. LEGO Creative Club is an imagination first LEGO play activity, exploring the principles of creativity, a place where creativity has no boundaries.
3 - DISCOVERY CENTRES
We were thrilled to be appointed by Merlin Entertainments to work with 19 of their LEGOLAND® Discovery Centre sites worldwide. From concept development and design, right through to production and delivery, we created event kits that launched simultaneously for popular LEGO® IPs; including LEGO City, Ninjago and Friends.
4 - DOTS®
The ambition of the activation was to create a hands-on experience where guests can interact with the product, have complete creative freedom and be self-expressive building what they like using LEGO DOTS. We designed a host led DOTS Experience, made up of a DOTS Cart, a DOTS Campervan, DOTS Spinning Totem Letters, Hanging Hoops Decor and supporting activities. DOTS invites kids to be bold, add colour to their world and never stop creating! It’s arts and crafts for kids, with a unique LEGO twist.
5 - LEGO® CAFE
The brief was to inject warmth, fun and LEGO® humour into the coffee shops, helping to connect the cafe to the whole guest experience and maintain the magic. This needed to be brought together by a strong narrative, feature popular LEGO Minifigures and be adaptable in preparation for a global roll-out of the assets.
VISITOR ATTRACTION DESIGN
Katapult design themed attractions and experiences that amaze and engage visitors globally. Our work is enjoyed by 50 million visitors, at 81 attractions, in 18 different countries, every year. As well as increasing guest experience, we thrive on helping you generate more income, more fans and bring the vision for your attraction to life.
For more information on how we can help you on your next visitor attraction design project, speak to our team today.
