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Guest experience audit
We provide 'mystery shopping' to help visitor attractions understand the true guest experience, as well as highlight operational challenges.
Following a one-day visit to your attraction, our team compiles a report of their findings and analysis of a typical guests' thoughts, feelings and actions.
Every touchpoint is audited, from the rides and exhibits, to the toilets and exits. Our reports have helped clients:
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Enhance guest experience and reviews
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Improve operational flow and staff performance
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Optimise guest spend and dwell time
Market insights report
Our market insights reports provide clients with a clear view of the competitor landscape.
As well as reviewing competitor proximity, operational data and commercial statistics, we also provide analysis of the guest experience and reviews.
Benchmark attractions are identified alongside market opportunities for your attraction to succeed. These reports have helped our clients make strategic decisions on:
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The focus target audience
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Choice of rides, content and experience
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Relevant price point and dwell time
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Marketing approach
Audience profiling
Combining our industry expertise and wealth of experience in creating visitor attractions, we offer clients assistance on audience profiling.
We look beyond the typical demographic and geographic data, to seek out audiences based on their attitudes, interests and values.
We conduct primary research, alongside reviewing existing data pools, to create semi-fictional representations of your ideal guests. This has helped our clients:
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Better tailor their experience to current guests
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Find market opportunities with new audiences
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Prioritise future investments
Throughput analysis
For new or expanding visitor attractions, we provide throughput analysis to assess your future operational performance.
We take into consideration new rides and experiences, queue lines and F&B, and much more to model the guest and spatial capacity required to meet your goals. We have worked alongside many clients to model this analysis, including:
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Speculative theme parks
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Expanding theme parks
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Themed resorts
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Heritage attractions
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Family entertainment centres
Feasibility studies
For clients looking to create a business case and understand more about project financials, we work alongside market-leading feasibility partners to compliement our own insights.
This feasibility can include a deeper analysis of the market, CAPEX & capacity, risk mitigation, bankable objective business case, financing decisions, iIllustrate economic impact, stakeholder confidence and long-term viability.
INSIGHTS TO SUIT YOU
Our team provide an objective approach to your insights. Speak to us today to discuss you current challenges and we will create a package of support to suit you.
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