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GUEST EXPERIENCE AUDITS FOR
VISITOR ATTRACTIONS
With over 22 years' experience in the leisure and attractions industry, our team knows what it takes to become an award-winning, commercially successful visitor attraction that guests love.
To compliment your existing guest research, whether that is through online reviews, or, completing your own guest surveys, we offer 'mystery shopping' to give you a complete view of your visitor attraction performance.
HOW IT WORKS
We provide mystery shopping as part of our Guest Experience Audit. This is a comprehensive review of your visitor attraction, from entrance to exit, resulting in a report and presentation back to your senior team.
STEP 1
ON-SITE VISIT
Our expert team will undertake a full-day mystery shop to your visitor attraction. We will also review the operational flow and staff interactions throughout.
STEP 2
REVIEW PERFORMANCE
We will review and compile the findings from the mystery shop into a report, which can be combined with insights from other research studies you have undertaken.
STEP 3
PRESENT FINDINGS
We will then provide both a report and presentation to your senior team, highlighting areas of improvement and opportunity to create an even better visitor attraction in the future.
PREVIOUS CLIENTS
We're delighted to have worked with many leading theme parks, museums, indoor experiences and heritage visitor attractions on improving their guest experience.
As well as offering Guest Experience Audits, we design themed attractions and experiences that amaze and engage visitor globally. Our work is enjoyed by 50 million visitors, at 81 attractions, in 18 different countries, every year.
THE BENEFITS
Many of our clients have used the Audit to identify and resolve areas of improvement in the visitor attraction. As a result our clients have experienced:
Enhanced guest experience
Better guest reviews
Improved operational flow
Increased guest spend
Optimised guest dwell time
Internal alignment on issues
Greater staff interaction with guests
OUR TEAM
Our whole team are attraction industry specialists and enthusiasts. Leading the Guest Experience Audit on your project will be our Insights Director, Robbie Jones.
With over 15 years experience of working with visitor attractions, and being a thought leader for guest insights within the leisure industry, Robbie will bring a pragmatic and balanced approach to your project.
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