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Being Instagrammable is now a big deal for themed attractions, location-based entertainment, retail and hospitality. But how do you go about it?
Here are some thoughts, guides and things you might not have even considered to get you started. But remember if you want to collaborate with a design team who can create one for you, then reach out to us and see how we can help.
Note: Click the Instagram image to see the full post
Creating a unique world
So you may want a branded experience, but the guest really doesn’t want to look like they visit corporate HQs on their feed. The guests want to show the world they are in the most iconic, unique, crazy, colourful, cute or scary place in the world. You have to create that.
Top tip: Think about how your brand can stretch, flex or focus to give a really specific experience. Google’s Curiosity Rooms were a huge success because it didn’t feel like Google’s HQ. They had a sense of discovery, placing hashtags in obtuse places which made it even more fun to explore.
Products and Props
People love to get hands-on, even better if they are buying your product. What exclusive or super-amazing products can you provide for people to use? Maybe you can create a trail of things for guest to find and photograph – an Instagram game.
Top tip: Think about providing something guests can’t get anywhere else. Sometimes the product is the Instagram shot.
A post shared by M I L K ☁ T R A I N (@milktraincafe) on Jun 15, 2019 at 3:31am PDT
Orientation and framing
People want to create the image that stands out in a feed on a smartphone. Think about the size and orientation of a feed post Vs a story. Make your background and key features fit that size and shape.
Top tip: Create the perfect ready-made orientation or frame for guests to use as their image. Think about large backgrounds of pattern and colour as well as smaller details.
A post shared by Average Socialite (@averagesocialite) on Jun 24, 2019 at 5:04pm PDT
Lighting
Everyone wants to look great on their Insta feed. So if you have a location lit with downlights or spotlights this might make you look a bit like a post-apocalyptic zombie… Lighting the props and the activities of the theming is great, but consider how the lighting works for taking selfies too.
Top tip: Take a selfie at some key points in your venue, if the lighting is lacking, re-aim your lights, or get your contractor/ estates manager to help remedy them. If you can design the lighting scheme along with the concept – get it right from the start.
A post shared by Museum of Ice Cream (@museumoficecream) on Apr 30, 2019 at 4:30pm PDT
Connectivity
The ultimate thing to consider – can your visitors get online easily and quickly? This can be a challenge for outdoor or rural venues but if you want an Instagrammable location then the connectivity has to be frictionless.
Top Tip: Check the connection at your venue. If you can’t get great coverage everywhere, concentrate your Instagram worthy areas in places where you do get good coverage. Take The O2 as a perfect example, not only is the venue a hotspot for Insta-opportunities, it’s a hotspot for signal. You’re guaranteed 4G signal, or you can connect to the arena’s wi-fi.
A post shared by The O2 (@theo2london) on Apr 11, 2019 at 3:01pm PDT
Hopefully this blog has given you some ideas on how you can create an Instagram worthy venue, or instead, you could contact us and see how we can make it happen.
