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Step into the future with Katapult at SXSW, as we take to the stage for a workshop dedicated to curiousity.
Date: 7-15 March 2025
Location: Austin, Texas, USA
Event details
Remember when you were 9? First field trip. First roller coaster. Now, imagine having that “Everything’s New” curiosity in business meetings. This workshop celebrates a childlike mindset. It’s a dynamic duo of SXSW vets and storytelling with Jon Burkhart and top global theme park designer Kelly Herrick. Their goal: get your adrenaline flowing and achieve peak kid wonder, curiosity, and awe. It’s a storytelling and spontaneity masterclass. Real-life stuff. Not digital distraction. Enjoying the ups less and the downs more like you’re on a roller coaster. Afterward, maybe you’ll ‘field trip’ to a theme park. Or pub?
Our team
Creative Strategy Director, Kelly Herrick, will be collaborating on stage by TBC Global's John Burkhart. Kelly Herrick focuses on creative and commercial results for our clients by combining the constraints of the real world with the opportunities of imaginary ones.
She's our big picture person and leads on our guest experience strategy and creating narrative concepts. Kelly weaves her magic on Ferrari, Roarr! Dinosaur Adventure, LEGO and Warner Bros. amongst others. She is the person who asks why, taking that curiosity and inventiveness on to create new experiences
and worlds for guests. Kelly loves to paint joyful art and walk in wild places.
About Katapult
We design themed attractions, experiences, and destinations around the world. Our work is experienced by over 95 million guests every year, and we work with the biggest names in the industry - including The LEGO® Group, Seven, Merlin Entertainments, Ferrari, Warner Bros Discovery and many more.
