The client wanted a brand that would increase interest and spend per head among adult and adolescent friend groups. To accommodate a more mature target audience, we introduced a stronger tone of voice and different dimension to the brand, causing more intrigue and mystery.

The story of Mr Mulligan is that he is an explorer that travels lands near and far, and other universes. Upon his return to earth he decides to tell his tale in the form of adventure golf centres. As part of transforming this brand we created collateral across all the Mr Mulligan centres in the UK.