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We have launched our latest Trends Report looking at how consumer behaviour megatrends will change the themed entertainment industry over the next five years.
The six-month study, which included surveys and interviews with theme park superfans, industry experts, and the general public, has this year been foreword by TEA (Themed Entertainment Association) Master, Björn Heerwagen.
Speaking in the report, Björn said, “The industry is in a great spot for innovation, but with that innovation comes the need for careful balancing — of technology, guest experience, and staying attuned to shifting behaviors. Understanding the evolving desires of visitors, embracing technology in a mindful way, and staying relevant to both nostalgia and new trends will help attractions thrive over the next several years.”
Megatrend #1 - Powered-up people
AI advancements, ageing populations and consumer demand for immortality is fuelling a resurgence of people power. Whether bio-hacking through neo-diets or entrenching artificial intelligence into the everyday, people want to leverage their lifestyle above the ordinary in search of both efficiency and joyfulness. This is driving a significant increase in guest expectation and personalisation, which themed attractions are yet to understand.
Megatrend #2 - Living leisure
Good times will always be just around the corner. Retail’s glocalisation trend will bleed into leisure and see the most immersive experiences arrive in every major city. For those families wanting to take a step further, semi-permanent living options will be available at your favourite theme parks, attractions and resorts.
Megatrend #3 - Kappa-maniacs
Sustainability and global warming have spiked the desire to change the world for the better. Protection of nature’s existence now will be looked upon as a watershed moment in years to come. A collective of activists are targeting a recovered world in time for Generation Kappa in 100 years time.
Megatrend #4 - Deep time
Moving beyond surface-level nostalgic content from 1980s movies and 1990s music scenes, people want to explore the past with more clarity. Romanticised views on ancient eras will come to the fore, alongside historic stories untold for a generation. Has life ever been better? People will look beyond contemporary history for perspective and opinions, driven by a desire to understand and maintain traditional values.
Megatrend #5 - Omni content
2030 will see iconic live moments bombard our social media feeds, and more TV shows and online games transform into bricks-and-mortar experiences. This is the commercial fight for guests' attention, as organisations seek to ‘be everything’ and ‘be for everyone’ at the same time.
The full report, which includes survey results, expert interviews, and stats on the megatrends, can be downloaded from the Katapult website.
