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Masterplanning
For new and reimagined themed attractions, we undertake masterplanning to ensure from the start that creative concepts and operational flow work seamlessly together.
The purpose of masterplanning is to determine how your chosen site will be used for multiple attractions and experiences. Based on the needs of the project, this may be visualised with anything from a simple bubble diagram to a rendered fly-through.
Outputs
Masterplan strategic narrative
Bubble diagram overlay of site plan
Zone development
Guest flow map
Attraction mix
Throughput analysis
Large sites will be divided into zones based on purpose and story objectives. Zone concepts may be demonstrated with mood boards. For each zone,
we will suggest experiences to support your commercial goals.
There may also be some experiences, such as live activations, which span multiple zones. This will be captured in the attractions mix.
We can provide general size requirements for key attractions. If required, we can also demonstrate the guest flow and perform throughput analysis.
Speak to us today
Our expert team are ready to speak with you today on your next masterplanning project. Fill in the form below and we will be in touch shortly.
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