.png)
We are thrilled to publish the results of our inaugural Theme Park Fans Survey, in collaboration with Parkineer.
We wanted to create a survey that went beyond capturing the usual net promoter scores. We wanted a survey which took a deep dive into the hearts and minds of park superfans. This year, our theme was concentrated around the role and use of technology within theme parks.
Why superfans?
Superfans are equally the hardest guests to please and the most likely to visit multiple theme parks. This combination of high expectation and experience visiting parks provides a rich source of authentic thoughts and feelings.
Why technology?
One of the key talking points within the industry is the use of technology. Whether it’s screen-based rides or wayfinding on guest cell phones, theme parks are asking themselves the same question - what best creates an immersive experience?
Snapshot of results
Over 150 theme park superfans took part
72% say they use mobile phones regularly in theme parks
Only 19% agree mobile phones improve the experience
Parks marred by technical difficulties on screen-based rides
Reaction from experts
Speaking on the survey results, Katapult’s Insights Director Robbie Jones said, “This is a really surprising set of results. While we anticipated a high use of mobile phones amongst respondents to capture memories and navigate parks, their mobile phone behaviour doesn’t match the reasons why guests visit in the first place.”
“83% of guests visit theme parks as they want escapism from their everyday lives. This, despite the fact they continue to log onto their phones regularly during their visit to view external content - exiting the worlds and stories they’ve come to experience.”
“Mobile phones play a crucial role in creating a safe and streamlined experience in many parks, as well as providing entertainment in downtimes. While they help cure boredom, phones are killing immersion - and the challenge for the industry is to help guests find a happy balance between the two.”
