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ROARR! has enlisted the services of Katapult, specialists in the industry that create and design themed attractions and experiences, to provide consultation for a new offering at the dinosaur adventure park, including concept design.
ROARR! Dinosaur Adventure is a family-owned adventure park in Norfolk, UK. The 85-acre park offers true family fun adventure of a Jurassic nature, including animatronic dinosaurs in natural settings, Dippy’s Splash Zone, Secret Animal Garden, Dinosaur Trail, Predator High Ropes, Dinomite Indoor Adventure Play Dippy’s Raceway and Dippy’s Theatre, which is new for 2021.
The new experience
The new experience, Valley of the Dinosaurs, will feature 11 new animatronic dinosaurs that will bring the creatures to life – opening in spring 2022. The new attraction is part of a £300,000 investment by ROARR! to provide its guests with an immersive and engaging experience.
Valley of the Dinosaurs visitors will be greeted by a statue of the park’s legendary Norfolk-born explorer Cornelius Weston Smythe, the sanctuary owner for rescued dinosaurs in a new themed area. The character will encourage young guests to find the missing pages in his notebook as they travel through the valley.
“Our most recent and significant investment was Dippy’s Theatre at £300,000 which opened in spring 2021 to rave reviews, providing two new experiences and three different activities and we’re looking forward to investing and expanding our dinosaur repertoire even further with the Valley of the Dinosaurs. We want our dinosaur fans to have even more to experience and enjoy next year whilst giving our new visitors a remarkable day out, so they want to come back time and time again.” Adam Goymour, Park Director at ROARR! Dinosaur Adventure
Phil Higgins, Co-Founder and Chief Creative Officer at Katapult added: “It’s testament to ROARR! that it is continuously looking at ways to elevate the guest experience at the park. It’s been fantastic working with ROARR! and sharing with them our expertise in creative strategy, insights and design, and we’re very much looking forward to the next stage of this ambitious project.”
