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DRAYTON MANOR RESORT
THEME PARKS & RESORTS
We worked closely with Drayton Manor Resort and Thomas & Friends IP owners, to create a kid-centric, retail guest experience.
CONCEPT DESIGN
We began by creating a considered guest flow map that highlighted all the key touchpoints throughout the experience. At Thomas Land, we had already worked with photography specialist Picsolve, to create a new series of themed photography merchandise, including photocard driving licences and photobooks combining ride photography, walkabout photography and fun and games for children. Our brief was to also include these within the new retail experience.
VIDEO EXPERIENCE
This project also featured an interactive themed video experience, which we created using Green Screen (GSX) technology. The experience featured video content, themed backdrops and interactive elements which when put together, created a fun, interactive experience for young visitors and a unique and personalised souvenir to take home.
THE RESULTS
"The end result has transformed the retail spaces with children now being able to play and explore the areas. The newly improved retail display and flow has meant that product placement is much improved, providing flexibility and in the end showing increased commercial returns."
DRAYTON MANOR RESORT
