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Insights
Following a discovery day with the client to hone the vision and unlock the attraction’s potential, we created an insights report to inform the development. This included looking at like-minded visitor attractions as well as analysing audience attitudes, interests and behaviours - helping shape an experience that is perfect for children and their parents and guardians. Top level operational and throughput analysis was also provided at this stage.
Story
We then worked on the creative strategy and narrative of the nature-inspired attraction. We decided on five distinct habitats for guests to explore, as well as a central hub space where different activities could take place during the day.
Concept design
As we moved into our concept phase, we experimented with different habitats and animals, with a key focus on weaving a narrative that was engaging and playful to our younger audience. This includes surprise themed experience rooms.
The visitor attraction concept is being brought to market by Zooatronic Productions who are aiming to open their first venue in the UK. For more information on Zooatronic and The Den, visit their website or email hello@zooatronic.com.
"Katapult shares our vision for a better, more sustainable tomorrow - one where the connections between people and nature are stronger than ever."
Zooatronic Productions
Other projects
Curious?
We welcome conversations with operators and investors seeking to license this experience.
Register your interest and our team will be in touch.